Adidas Introduces BOOST™ a New Cushioning Innovation Promising a Better Running Shoe

Adidas has just introduced Boost a trade mark for their new segment called “energy running”.  This new cushioning technology promises to give the highest energy return in the running industry.  It is believed that the shoe will be working for you while running and the more energy you put in the more you will get out.

adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy.  Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” says Eric Liedtke, Head of adidas global Sport Performance, “Energy Boost will reset the running industry and pave the way for all future performance footwear.”

BOOST™ combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.

Adidas has worked with their partner BASF (world leading chemical company) to come up with an innovation like no other. This solid granular material has been blown up and turned into thousands of small energy capsules that unleashes energy with each stride. This material is also believed to be very durable.

Weather conditions

The new cushioning material not only provides the highest energy return in the industry, it also holds its performance in almost any condition at unparalleled levels. The adidas Innovation Team tested how the BOOST™ foam material reacted in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.

These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.

Comfort

a stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilize the foot where needed when moving.

Availability

Energy Boost will be available worldwide at adidas Performance stores, selected retailers and through adidas.co.za as of February 27, 2013. Visit adidasrunning.co.za for more information.

@adidasrunning

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