Powerade, The Coca-Cola Company’s© leading sports drink brand, recently launched the Powerade ION4 in South Africa. Powerade ION4 provides sportsmen and active people with an innovative sports drink designed to help achieve optimal performance by aiding hydration and providing electrolytes lost through sweat during extended training.
We all know it’s important to keep your body hydrated during training. When an athlete sweats they lose fluids and may lose four minerals – sodium, potassium, calcium and magnesium. New Powerade ION4 has been formulated with these additional minerals in mind for sweat loss during endurance exercise.
Powerade ION4 hydrates, as it provides fluid to the body, and also fuels the body, because it contains carbohydrates. Carbohydrates act as a source of energy for the brain to maintain skills and decision making capabilities and provides energy for muscles to sustain performance and delay the onset of fatigue.
“The launch of new Powerade ION4 in South Africa represents a step change in the sports drink category as we continue to empower born sportsmen across the globe by giving them the best technologically advanced products to help them maximize their physical performance.” -James MacLachlan, IMC Marketing Assets Manager of Coca-Cola Africa
Powerade ION4 is currently available at selected stores across the country and is offered in a concentrate form with three flavour options: Mountain Blast, Jagged Ice and Naartjie.
@POWERADE
@CocacolaCO
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Yes I am THAT girl that hopped around on an island in Panama on the first season of survivor South Africa (my claim to fame). Thank goodness I had a modeling career to fall back on because I was left starving and I didn't win the million bucks!
I am anything but ordinary and I have learned to be ok with it. What drives me is the stuff that I love doing, spending time with good friends, learning from extraordinary people, drinking wine, writing, (did I mention drinking delicious wine?) I love traveling, nature, animals, exercise helping others to achieve their goals gives me a kick, I thoroughly enjoy music that moves me and love looking at and taking pictures that speak to me. I stay slim by following a healthy diet of wine and carrying my massive baby around (not sure how he got that big but he is huge, and very cute) - He is my absolute pinnacle out of everything I have done right so far. (I actually have some real weight loss secrets on The Jog Blog) I also run with my two Jack Russell's Jesse and James, James is really, lets call it, "big boned", so I wouldn't say we run marathons but we at least enjoy it thoroughly. Like all South African's I also love the odd South African Braai and grew up barefoot playing on dirt roads.
The biggest goal in my life is to enjoy and savor every moment, to be mindful of each and every person and situation in my life and to be the master of my own mind.
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