VITA COCO: THE 100% NATURAL COCONUT WATER MAKES A REFRESHING ENTRANCE IN SA

Having taken the rest of the world by storm, Vita Coco Coconut Water is now set to hydrate South Africa.  Providing a thirst quenching natural alternative to carbonated soft drinks, smoothies, juices and sports drinks, Vita Coco has become the drink of choice for many celebrities, athletes, fashionistas, fitness gurus and beauty experts across the globe.

Vita Coco contains one single ingredient: fresh coconut water. The coconut water used comes from young green coconuts and is bursting with naturally occurring electrolytes including high levels of potassium (potassium helps prevent cramping). It’s a great way to re-hydrate whether on the go, after a gym session or even as a pick me up after a heavy night out!

With no colourants, preservatives or flavourings and never produced from concentrate, some say it’s just like sticking a straw in a coconut!

Vita Coco launched in South Africa on the June 29th, kicking off with an exclusive retail partnership with in over 300 Woolworths stores. Vita Coco is available in four tasty flavours – Vita Coco Natural Coconut Water, Vita Coco Lemonade, Vita Coco Coconut Water with Pineapple, and Vita Coco Coconut Water with Peach & Mango. This refreshing nutritional drink comes in two re-sealable pack sizes: 330ml for on the go; and 1 litre for take home consumption.

“We are very excited about Vita Coco’s launch in South Africa and the potential for this market. Vita Coco Coconut Water is one of the fastest growing drinks in the non-alcoholic beverage category across the globe as more and more people look for healthier beverages. We see South Africa as a market that already clearly understands the importance of living a healthy, active lifestyle and we believe that Vita Coco can offer a unique proposition in the market for consumers looking for a more natural beverage. The Vita Coco brand today is sold in over 30 countries with a growing brand equity globally – this is resulting in consumers globally looking for Vita Coco. “, says Giles Brook, CEO of Vita Coco EMEA.

Vita Coco is available at WOOLWORTHS Stores nationwide and retails from R21.95 for the 330ml and R49.95 for the 1 Litre.

Follow them on twitter @VitaCocoZa we are on @thejogblog and I am @bree_fabulous

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